One Culture Football came to me wanting a suite of videos that could be used to promote their vision as well as educate people about how they could get involved. This was a short social media ad that was all about giving potential players (and their parents) an emotional glimpse of what One Culture Football was all about.
The video, which has been re-released several times, has had more than 20,000 views, which is a good outcome considering One Culture Football has only 2500 Facebook followers.