Oaktree approached us with a bold new fundraiser they were planning called ‘It Takes Two’. The concept was twofold, it takes just $2 to help someone in need, and it takes someone with the means to help someone without the means. We traveled to Cambodia with Oaktree’s head of marketing, where we met the potential beneficiaries of ‘It Takes Two’.
Here’s the 11-part video series we put together (to assist with fundraising efforts), including nine fun and moving branding pieces and two personal narratives that would let ‘It Takes Two’ donors engage with those who their money will help to support.
